Hiring For Your Marketing Team: Agency vs Freelancer

ADVANTAGES OF HIRING AGENCIES

Agencies have a lot of experience from dealing with many clients from various industries and it goes without saying that they also have a set of proven frameworks. It can be said that agencies are experts in targeting your specific needs as a client.

DISADVANTAGES OF HIRING AGENCIES

The biggest disadvantage of hiring agencies is definitely the cost. Hiring a freelancer directly or delegating internally can save you a lot of money. Apart from that, hiring an agency can mean that your project may not be prioritized.

SUITABILITY OF AN AGENCY

This depends on what you are looking for as a client but typically, marketing agencies provide three types of growth marketing services: Pay Per Click (PPC), Search Engine Optimization (SEO), Content Marketing

BUILDING A GOOD RAPPORT WITH AN AGENCY

I like to ask a lot of questions during the proposal stage, so I can be better acquainted with the team I am about to spend the next few months working with. Additionally, tasks can be smoother sailing when you have a healthy relationship with the agency.

ADVANTAGES OF HIRING FREELANCERS

Personally, I prefer hiring freelancers. To begin with, they are value for money because you are paying them directly as compared to paying the agency a commission fee.

DISADVANTAGES OF HIRING FREELANCERS

As mentioned above, freelancers are specific in their skills, which can also work as a disadvantage in this case because the field of expertise is more narrow in comparison to hiring an agency.

PROCESS OF HIRING FREELANCERS

From an employer’s point of view, it can be a grueling task. What I like to do is ask for recommendations from my network of colleagues within the same industry. However, this option usually leaves me with a pool of freelancers who are already engaged in other projects for the next few months.

DO FREELANCERS HAVE MORE INTEGRITY THAN AGENCIES

I would not say one is more trustworthy than the other. However, I prefer freelancers because I can get trusted individuals to personally vouch for their work, unlike with agencies.

A FREELANCER’S POINT OF VIEW

Initially, I found working with agencies helped build my reputation as a freelancer and expand my horizon but after a few years, I discovered I could make more money dealing directly with clients.

BUILDING A REPUTATION AS A FREELANCER

Because you are your own agent and manager, freelancers need to put themselves out there in order for clients to discover them. Having a positive social media presence helps, especially on LinkedIn.

IS IT MORE CONVENIENT FOR FREELANCERS TO BE MANAGED BY AGENCIES

When you are starting out as a freelancer, having an agency represent you will not only be convenient for you, but it will also teach you many valuable things. You learn to wear multiple hats, experience dealing with different people, and basically expand your know-hows within your industry.

HOW DO FREELANCERS MANAGE THEMSELVES EFFICIENTLY

When it comes to dealing with clients or agencies, it is of utmost importance that you protect yourself with contracts. Without a binding contract, you can face issues ranging from payment, being forced to deliver more than initially agreed upon, and in some cases even being blamed for things you never even consented to.

FREELANCER ISSUES

Working for agencies can be hard work, for a lot less money. You can end up putting in twelve hours a day, depending on your type of business. On the other hand, venturing out on your own means you will have to handle a lot of paperwork yourself.

SHOULD FREELANCERS ACCEPT FULL TIME POSITIONS

As time goes by and you become better at your field, you may run into clients who are willing to hire you full time. There are no handbooks for this but I would say, ultimately, it depends on what you want.

CRITERIA CLIENTS LOOK FOR AGENCIES / FREELANCERS

Recommendations based on past performance is the number one thing most clients look for prior to hiring. Personally, I like to speak to companies which have ended their contracts with a particular agency or freelancer and find out why the contract ended. The contract may not have been renewed due to budget issues or organizational issues.

Freelance Technical SEO Consultant. Previously @Zapier @Monster. Internet ninja. Food lover. Certified introvert. Music advocate. World Traveler.

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Asad Zulfahri

Asad Zulfahri

Freelance Technical SEO Consultant. Previously @Zapier @Monster. Internet ninja. Food lover. Certified introvert. Music advocate. World Traveler.

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